Mission Statement

We aim to transform creative ideas into real, high-quality goods that are as honest, functional, and cool as the people who use them—at a price that doesn’t keep them out of reach. Sometimes Not Often aims to create a lifestyle behind its products, to be a part of someone's day essentials, to have its products match with people’s outfits and have them stand out with unique and subtle details, to be collected and thrown around, one of those “if you know you know” companies. Sometimes Not Often creates collectible, handcrafted essentials that turn everyday moments into meaningful rituals. We believe the things we own should spark conversation, inspire creativity, and add intentionality to daily life-bringing together a community of people who appreciate design and connection. 

Brand Overview 

Sometimes Not Often is a creative outlook company founded on the belief that great ideas deserve to live in the real world—and they should be accessible to the people who live in it. Born in New York City and rooted in raw, thoughtful creativity, Sometimes Not Often produces high-quality, tangible goods that blend function, form, and feeling. Our first product—a handmade, authentic leather cigarette case—is a direct response to a small but real problem. It’s beautifully crafted, surprisingly affordable, and intentionally made for people who care about the little details. We exist to offer things you didn’t know you needed, but now won’t want to live without. Things that speak to your personality. Things that feel like you.